The 10 Top Secrets
For Getting New Clients And Customers For Your Business....

This FREE Report Will Show You How To Sell More Using Audio Interviews  From the desk of Michael Senoff

I'm Michael Senoff, one of America's leading marketing consultants, expert interviewer and CEO of www.hardtofindseminars.com - the world's leading free resource of marketing audio interviews and information for growing your business without advertising.

With a combination of online marketing techniques I've sold products ranging from a $97 price tag all the way up to $15,000 by using nothing more then my website and audio interviews.

Over the years I have been responsible for …  

• Selling hundreds of thousands of dollars worth of a high-end consulting training.
   
• Selling hundreds of copies of business buying systems ranging in price from $299 to $1495 each.
   
• Increasing the sales and value of dozens of other products covering a wide range of topics from online marketing to joint venture deal-making.

Before creating hardtofindseminars.com, I owned businesses in retail, wholesale and manufacturing.

I also worked for many years as a salesman in many different fields selling products and services by knocking on doors, selling by phone and and by sending faxes, and more.

Before the Internet, I was working in the trenches learning the secrets of effective selling.

I’ve learned a few things over the years and now I'm going to share with you my 10 top secrets on how to create more customers without advertising.

I'm also going to reveal to you how to sell your products and services without hiring sales people, without knocking on doors and without spending money on newspaper, magazine, radio, TV, direct mail, pay-per-click or postcard advertising.
 

What Is My Secret Weapon?
 

I'll tell you, but first let me share a few marketing ideas you can use starting today.


Secret # 1...You Need To Position Yourself As An Expert With A Solution To Your Prospect's 'Unique' Problem...  

Your greatest secret to turning your prospects into paying clients is to position yourself in the right manner from the start.

Regardless of what you're selling or what business you're in, you want to be seen as a trusted advisor who can solve problems.

There's HUGE opportunity in being positioned this way, as I'll explain in....


Secret # 2...You Need To Effectively Describe Your Unique Selling Proposition...  

Usually most of your best prospects will be suffering from the same 'unique' problem.

If you identify that 'unique problem' and you provide a unique solution, then you can charge far more money than your competitors.

You can always charge more for a specific solution to a problem.

Let me give you an example.

You might only pay two dollars for a tube of toothpaste, but you'll pay $100 to $500 or more to the dentist who gets rid of that head-throbbing ache in your molar.

Think about your business.

What is it you do that no one else does?

How are you unique?

If not, you need to embrace Secret #3...


Secret # 3...You Need To Educate Your Prospects...  

Your prospects don't know all of the unique benefits of doing business with you.

When you take the time to educate your prospect and can show them how to solve their problems, you create a loyal client.

Now doing this one-on-one is inefficient and expensive.

As much as possible, you should automate the educational process.

Later in this report I'm going to share with you a simple way to do this.

Secret # 4...You Need To Target Your BEST Prospects...  

Once you've worked out how your service is unique and the kinds of clients who would benefit the most, you can target those perfect clients.

Why spread your marketing message to people who cannot afford, who do not want or who do not fit your customer profile, when you can target in on a group of prospects who do?

You can invest the time, money and effort to repeatedly market to your well-defined list of highly targeted prospects.

Often, just by looking at your list of past clients, you can reveal your perfect prospect.

And that leads us to...


Secret # 5...You Need To Think Like Your Prospect...

In selling, we often forget that our prospects don't know what we do.

If they did, they'd be using your product now.

You need to answer the questions and objections for buying your prospects have before they come up.

But there's a huge problem.

It's very hard to be objective about your own product or service - to really think in the same manner that your prospect does.

Fortunately there's a simple solution.

Just get someone to interview you and ask you every question your prospect would ask.

This will give you a chance to answer ALL possible objections your prospects have.

And because you have a recording, you have a super-powerful sales aid.

More on this later.

But first let’s talk about...


Secret # 6...You Must Create A Referral System...

Referral systems are one of the best low-cost methods I know to generate a steady stream of new clients and customers.

Referrals are usually higher quality customers because they've been pre-educated and sent to you by clients who know, like and trust you.

Most important of all, referrals are free.

Your most important key to any effective referral system is to make it easy for your clients, friends and business associates to send you business.

You want to make them look good - as if they're doing someone a great favor by sending them to you.

The simplest way to do this is to supply a valuable free gift they can pass on to their friends and customers.

I'll reveal a powerful way to do this shortly, but first let me show you how to find the best prospects you'll ever have.


Secret # 7...You Want To Reactivate Past Clients And Prospects...

Many of the clients you've done business with in the past will start doing business with you again if you just contact them.

But to make this process more pleasant and avoid cold calling, I suggest an automated system that will contact these past clients and make them eager to do business with you.

My favorite method is to send a special kind of free gift, which I'll reveal later in this report.

But before I get to that, let me tell you about one of the most powerful, low-cost methods you can use immediately to create new clients and customers.


Secret # 8...You Should Try To Use 'Joint Ventures' To Create More Business...

Your market is FILLED with noncompetitive but related businesses that you can partner with.

You can gain access to the whole database of clients other businesses have built if you know how to ask.

Other businesses have already spent huge resources on finding these clients and servicing them.

 

And just one simple recommendation sent to their customer list and a percentage of these excellent prospects will do business with you.

The question is, how do you approach this list so that it doesn't look like your making a sales pitch?

How do you get your joint venture partner to look like they’re giving a gift to their clients and not bothering them with something that they don’t want?  

Secret # 9...You Must Start To Use The Internet To Sell And Generate Prospects...

If you've visited www.hardtofindseminars.com then you know I generate huge business online.

I have taught 100% online and around the world to more than 50,000 students.

My website hardtofindseminars.com is listed in the top 1% of most visited websites in the world. I get an average of 1000 different visitors to my site each day.

I have also worked as a coach and advisor to other famous marketing consultants.

I use my website to educate my prospects on why they should buy the products and services I have available. And I have done all of this by using audio interviews.

And regardless of the business you're in, you should be doing the same.

This leads us to...


Secret # 10...You Need To Make It Easy For Your Prospects To Learn About Why They Should Do Business With You...

Your prospects may not read a full report no matter how relevant it is to them.

And NOBODY is interested in sitting down for 30-60 minutes with a salesman.

How can you get your prospect alone for that full half hour or hour you need to explain to them how your product or service can change their lives, save them money or bring them greater happiness?

The simple answer is digital and downloadable web audio.
 

If your prospects drive to work
there's a HUGE opportunity for you to get
time with them alone...
 

Imagine your prospects listening to you being interviewed about your business and how it can help them...

While they're alone in the car driving with no work or family distractions.

With time to think and concentrate on your sales message and how it can help them.

And your prospects don't have to be in a car to listen in.

They can be cooking, working or exercising with an iPod playing your sales message.

Audio doesn't require a huge commitment to listen to but it communicates VERY effectively to your prospects brain on many different rational and emotional levels.

More important, the part of your brain that processes sound is directly connected to the section of your brain that you use to take physical action as you can see from the picture below.

Areas 8 and 9 are used for processing sound and for the "storage" of memories associated to sound...
 

Very Simplified Descriptions... 1. Visual Processing Area 2. Visual Memories 3. Memory Of Senses (Like Touch) 4. Processing Of Senses 5. Physical Action*** 6. Memories Of Physical Action 7. Prefrontal Cortex 8. Sound Processing 9. Memories Of Sound 10.Speech Comprehension 11.Speech Production

 

Let me put this in simple language.

You can use an audio message to get your prospects to take action.

You can use that message to get them to pick up the phone and call you, to email you, or to write you a check.


And that leads us to my secret weapon...
 

Most Of The Sales
I Make In My Online Business
Are Created With
What I Call "Audio Infomercials"...
 

Put simply I interview an expert on the unique benefits of his product or service.

I ask all the questions your prospect might ask.

I get every piece of essential information your prospects need to make an informed buying decision.

I then make these audio recordings available as free downloads from my website and give away them away as audio CDs completely free.

Why would people listen to the recordings?

Because they're packed with highly useful, highly targeted information that can help them solve their problems.

And when they're finished listening to your full and complete audio infomercial, they can relate to you better as a person.

Just like you having an intimate talk with a close friend, you have bonded more with your prospects.

And I hope you will agree that people buy more often from people they know, like and trust.
 

Without Lifting A Finger You Can Be Bonding
With HUNDREDS Of Highly Qualified Prospects While
They Listen to Your Perfect Sales Message

About Your Products and Services...
 

I make a very good living using this audio interview delivery system that literally runs on autopilot.

I am not eating up my valuable time on the phone answering the same questions to unqualified prospects.

I don’t have to deal with rude customers.

Wouldn't you like a system that automatically filters out all the bad people and leaves you with only buyers?

And here's three more ways you can use your audio infomercial to power up your business...


# 1 You Can Deliver Your Audio Infomercial On The Internet...

You can provide your audio infomercial as an online mp3 download.

Then you can send an email to your clients suggesting they send their friends to listen to your free audio infomercial.

This kind of "viral" marketing can be very effective.

You can also add your audio infomercial to your website so your visitors can hear your voice.


# 2...You Can Use Your Audio Infomercial To Reactivate Past Clients...

This is simple...

You just send your audio infomercial to your past, inactive clients and prospects.

You can send a CD by mail or invite your prospects to hear your audio by sending an e-mail.

This costs you nothing but the time it takes for you to hit the send button on your computer mouse.

No envelopes to stuff, no stamps to lick and virtually no cost to host and deliver you audio infomercial.

You can even call your clients by phone using an online automated voice broadcasting service like VoiceShot.com

Your audio infomercial will work harder for you without complaining, asking for raises, or calling in sick.

It does all the selling for you.

You'll be pleasantly surprised at how many of your past clients and friends start doing business with you again.

You’ll see prospects you could never sell in the past start doing business with you for the first time.

With a selling machine like this…


# 3...You Can Use Your Audio Infomercial To Make Joint Ventures A Breeze...

Having your own audio infomercial makes it easy for other businesses to recommend you and look good at the same time.

They simply offer their best clients a copy of your valuable audio infomercial.

They're seen as the "good guys" for arranging a valuable gift AND they get a percentage of the profits created when their clients buy from you.

You get access to their best clients without any hard sell.

Their interested clients will approach YOU after hearing your audio infomercial.

And I'm just scraping the surface here.

You can use your audio infomercial in a whole variety of ways to power up your business.

Imagine catching yourself at "concert pitch" talking about what makes your business and your product or service unique and using this recording to sell more products and services then ever before all while taking you personally out of the selling process.

Finally, you have a way to bond with your prospects, build trust and deliver value while you do the things you want.

Imagine people you don’t know sending their friends and clients to your website to listen and download your audio infomercial, even while you sleep.
 

“How Much Money
Would You Make If You Could Increase
Your Current Conversion Rate By 50%, 100%
Or Even 300%...”
 

If you were to hire a writer to create a sales letter to sell your product or service, you could pay anywhere from $3,000 to $10,000 or MORE.

To buy a radio advertising program with any kind of exposure would cost you at least $8,000 a year.

But I'm not going to charge you $10,000.

I'm not even going to charge you $8,000...

For a limited time, you can hire me to create your audio infomercial for just two easy payments of $997

And once we're done you can use your audio recording as often as you like.

You can burn it to an audio CD to make referral systems and joint ventures a breeze.

 

“You Can Sell The Audio CD
And Make A Profit
While You're Generating Leads...”

I'll even give you a download link on my site for a year as a completely FREE bonus so you can make your infomercial available as an online download.

So you don't even need a website to offer a download of your audio.

You can send a download link to your audio infomercial in an ordinary email.

Remember, you don't need ANY technical expertise at all.

I'll do all the hard work interviewing you, recording you and editing the audio to turn it into a finely crafted selling machine.

 

“If You Can Get To
An Ordinary Telephone, You Can Have
Your Own Audio Infomercial
In 7 Days Or Less...”
 

But there are a few conditions.

I'm NOT desperate for business and I won't record interviews with just anybody.

You don't have to be famous or high-profile like so many of the marketing gurus I've interviewed in the past...

But you do have to have an honest business centered around providing a high-quality product or service and delivering on the promises you make.

Because I'm selective and I know many applicants won't qualify for my audio infomercial service, I have a special gift for you.

 

“For A Limited Time
If You Call Or Email Me, I'll GIVE You
A 15-Minute Telephone Consultation
Completely FREE...”
 

I'll help you find a host of ways you could use audio in your business to increase your profits.

And I'll tell you if your business qualifies for my exclusive audio infomercial service.

I normally charge $700 an hour for consulting, so this completely FREE 15-minute audio consultation is a valuable gift worth $175.

But this offer will only be available while I have the time free for a few more carefully selected clients.

I'd hate to see you miss out.

Claim your FREE, no obligation consultation right now by calling me at  858-274-7851

Or email me at Contact Us

Yours sincerely,

P.S. If you act right now, I have one final gift for you.  

After we've recorded your audio infomercial, I'll give you several FREE marketing lessons to help you capitalize fully on its selling potential.

I'll show you how to get thousands of prospects listening to your audio for mere pennies using PROVEN methods I've discovered over the years.

And I'll reveal to you a GOLDMINE of techniques you can use to take maximum advantage of this amazing marketing tool.

But you must act now because my time is limited.

Call me on 858-274-7851 to claim your free 15-minute telephone consultation.